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So-Cal Property Advisory

Seller Representation

Sell Your Commercial Property with a Clear Strategy

The work that determines your sale price happens before the property is listed. We price it, prepare it and position it — then take it to the buyers who can actually close.

Los Alamitos HQ

A local brokerage, not a call centre — we know these submarkets street by street.

LA & Orange County

Industrial, multifamily, office, retail and land across both counties.

Owner-Side Analysis

Broker valuations grounded in real comparables, not automated estimates.

No Obligation

Most conversations start years before a transaction. That is by design.

Our Position

The highest asking price is not the same as the highest sale price.

Overpricing costs sellers money. A property that sits accumulates days on market, invites reduction requests and signals weakness to exactly the buyers you want competing. The strongest outcomes usually come from pricing that generates genuine competition early.

We evaluate comparable transactions, competing inventory, buyer depth, property fundamentals and your own timing — then recommend a position designed to produce the best net result, not the most flattering listing price.

How We Work

From Engagement to Closing

What happens once you decide to move.

01

Value & Strategy

Broker opinion of value, pricing strategy and a recommended route to market agreed before anything is public.

02

Prepare the Package

Property and financial information organised so serious buyers can move without a document chase.

03

Launch & Qualify

Targeted exposure, then filtering enquiry down to buyers with the capability and motivation to close.

04

Negotiate & Complete

Offer comparison, business-term negotiation, due diligence management and escrow through to closing.

Modern two-story commercial office building at dusk with interior lighting visible
Discretion

Not every sale should be publicly marketed.

Tenants, staff, lenders and competitors all read listing portals. Where confidentiality matters, a targeted approach to a known buyer pool can achieve a strong result without ever appearing on the open market.

Whether that fits depends on the asset, the buyer depth and your timing. It is worth deciding deliberately before anything goes live.

Proven Results

Recently Sold Commercial Property

Recent commercial sales across Los Angeles and Orange County.

  • Just sold by SoCal Property Advisory — Commercial property in Long Beach, California, sold for $1,725,000

    Long Beach, CA

    Commercial

    $1,725,000

  • Just sold by SoCal Property Advisory — Commercial property in Torrance, California, sold for $2,350,000

    Torrance, CA

    Commercial

    $2,350,000

  • Just sold by SoCal Property Advisory — Commercial property in Paramount, California, sold for $1,250,000

    Paramount, CA

    Commercial

    $1,250,000

Common Questions

Frequently Asked Questions

Yes. Understanding likely value and the factors affecting it lets an owner choose a realistic strategy before going to market, rather than discovering the market view through a failed launch.

Depending on the assignment, a targeted or more confidential outreach strategy may be appropriate. The approach should be agreed before any marketing begins.

Property details, leases, rent roll where applicable, operating information, recent improvements and any known property issues are helpful starting points.

It varies with asset type, price point, financing and buyer profile. Preparation and pricing have more influence on the timeline than most owners expect — which is why both are settled before launch.

No. An initial broker opinion of value and strategy conversation carries no cost and no obligation to list.

Next Step

Start with the number.

A confidential valuation tells you what the market is likely to pay today — and what would need to change to move that figure.

Reviews

Trusted by Southern California Property Owners

Relationships Built Beyond the Transaction.

  • I had the absolute pleasure of getting to know Richard and Angel on this team, and I cannot recommend them enough. This team is the definition of professionalism, expertise, and dedication. They are laser-focused on helping achieve anyone’s commercial real estate goals.

    Jason Hwang

  • Super professional, exceptionally helpful, and always rapid in their response. You can’t go wrong engaging this group to help you find what you need! We have been super happy with them and worked with them on multiple occasions now!

    Jeffrey Raber

  • Just letting everyone know that this is one of the most professional real estate agencies that you can trust and make business with your eyes closed — very friendly and professional.

    Youssef Maana

  • First off before I decided to sell, Richard found me a renter and I told him if I decided to sell I would give him the first crack. Which I did. He sold my house as promised and was easy to work with. I would definitely work with him again!! I also recommend him for others.

    James Burnett

HOW CAN WE SERVE YOU?